DIRECTOR, IINA Solutions / Plateau Solar Project
BUSINESS DEVELOPMENT CONSULTANT
Bachelor of Fine Arts
Arizona State University, Tempe, AZ
EXPERIENCE & QUALIFICATIONS
Elsa is the Director of IINA Solutions, a non-profit 501 (c) (3) humanitarian and environmental justice organization she established to help improve the quality of life for rural Navajo elders who lack the basic human needs and to bring commerce to Navajo land via clean energy. Previously she worked as an independent contractor for multiple clients on a range of projects. Elsa has over 15 years of marketing and business development experience in the construction industry; commercial development; tribal land use planning; and advertising.
Three television shows demonstrate her creativity in managing notable projects with unpredictable and tight timeframe. As a Cultural Consultant and Location Coordinator, she infused Hopi traditional customs into the Piestewa Episode of Extreme Makeover Home Edition, and assisted in the collection of one million dollars of donations for the Tuba City community, Native veterans, and underprivileged Hopi and Navajo children. In 2007 she integrated the Navajo culture in the Yazzie Episode of Extreme Makeover Home Edition. Elsa collaborated with Academy Award nominated producers, Morgan Spurlock and Isabel Vega as a Consulting Producer on 30 Days, Life on an Indian Reservation for FX Network. The three episodes garnered Season’s Highest Ratings. She assisted actor Ricky Schroder on feature film, Black Cloud which received four awards including Best Picture Audience at six Native American film festivals in the US and Canada. Elsa is a producer on an upcoming feature film, Naniibah, a story about a Navajo adopted by a non-Indian family who finds her way home.
Ms. Johnson has a degree in Fine Arts from Arizona State University. Museum studies along with her traditional upbringing also enable her to facilitate cross cultural education at places such as Chicago Field Museum of Natural History, and Musee du quai Branly in Paris, France.
Elsa has represented clients at the International Tourism Expo, the Winter Olympics, and served as a Native American voice at the Women in Mining World Conference in Papua, New Guinea. She helped found Bill Denney Golf Classic, a fundraising event for Native youth, and ASU Construction in Indian Country Conference Endowment for Indian students majoring in construction management and architecture. Elsa is a grassroots organizer, volunteers as an environmental advocate and promotes renewable energy projects on tribal lands, and is a proponent of green jobs creation and a strategic lobbyist. And, she has a unique way of rescuing reservation stray dogs -- by having film crew and notables adopt them. As a result of her efforts there are now fifteen former rez stray dogs from Navajo living in Hollywood.